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Oliver Buchannon
Dan Layfield
New Benchmarks for Voluntary & Involuntary Churn

Jan 17, 2026

•

9 min read

New Benchmarks for Voluntary & Involuntary Churn

Where do your number stack up?

Dan Layfield
Dan Layfield

Tactics

+2

Usage-Based Pricing: Killer Growth Strategy or Fatal Mistake?

Jan 9, 2026

•

8 min read

Usage-Based Pricing: Killer Growth Strategy or Fatal Mistake?

As always, it depends

Dan Layfield
Dan Layfield
Web to App Funnels: Is Saving 30% on App Store Fee's a Good Idea?

Dec 19, 2025

•

8 min read

Web to App Funnels: Is Saving 30% on App Store Fee's a Good Idea?

Dan Layfield
Dan Layfield
How to Cut Waste & Drive Profits from Product Development

Dec 13, 2025

•

8 min read

How to Cut Waste & Drive Profits from Product Development

How to measure and judge product portfolios

Dan Layfield
Dan Layfield
Stop Building for “Everyone”: The Simple Persona Playbook That Prints $$$

Dec 6, 2025

•

7 min read

Stop Building for “Everyone”: The Simple Persona Playbook That Prints $$$

You can’t price, market, or ship well until you know who values you most.

Dan Layfield
Dan Layfield

Product Management

North Star Metrics: How to Set and Use Them

Nov 29, 2025

•

9 min read

North Star Metrics: How to Set and Use Them

The most important thing you're not doing

Dan Layfield
Dan Layfield

Churn

The Four Horsemen of Churn: Why Your Subscribers Leave—and How to Stop Them

Oct 23, 2025

•

10 min read

The Four Horsemen of Churn: Why Your Subscribers Leave—and How to Stop Them

Dan Layfield
Dan Layfield

Churn

No Brainer Automations to Increase Revenue & Lower Churn

Jun 6, 2025

•

10 min read

No Brainer Automations to Increase Revenue & Lower Churn

Dan Layfield
Dan Layfield

Churn

+1

The Hidden Math of Churn: Why You Can't Scale Past $1M

Jun 6, 2025

•

9 min read

The Hidden Math of Churn: Why You Can't Scale Past $1M

Dan Layfield
Dan Layfield

Payment Processing

When Are Subscription Managers Worth The Money?

May 14, 2025

•

9 min read

When Are Subscription Managers Worth The Money?

Dan Layfield
Dan Layfield

Trials & Paywalls

Paywall Strategy: Designing Features that Make Money Post

Jul 12, 2024

•

7 min read

Paywall Strategy: Designing Features that Make Money Post

Dan Layfield
Dan Layfield

Pricing

+1

The Monthly to Annual Plan Pricing Trick: A Deep Dive

Jun 26, 2024

•

8 min read

The Monthly to Annual Plan Pricing Trick: A Deep Dive

Dan Layfield
Dan Layfield

Pricing

+1

How to Set Up & Implement Localized Prices

May 17, 2024

•

12 min read

How to Set Up & Implement Localized Prices

Dan Layfield
Dan Layfield

Lessons

How And Why Subscription Companies Get Acquired: M&A Overview

Apr 26, 2024

•

13 min read

How And Why Subscription Companies Get Acquired: M&A Overview

Dan Layfield
Dan Layfield

Churn

+1

Deep Dive: Cancellation Flow Best Practices

Apr 4, 2024

•

11 min read

Deep Dive: Cancellation Flow Best Practices

Dan Layfield
Dan Layfield

CAC

+2

The Strengths & Weaknesses of The Subscription Business Model

Mar 22, 2024

•

8 min read

The Strengths & Weaknesses of The Subscription Business Model

Dan Layfield
Dan Layfield

Tactics

+1

Sequencing Work to Drive Maximum Revenue

Mar 14, 2024

•

8 min read

Sequencing Work to Drive Maximum Revenue

Dan Layfield
Dan Layfield

Product Management

+1

Product Management 101: How to Lead a Treasure Hunt

Mar 8, 2024

•

9 min read

Product Management 101: How to Lead a Treasure Hunt

Dan Layfield
Dan Layfield

LTV

+1

Maximizing LTV with Annual Plans: Pricing, Tactics & Strategies

Feb 12, 2024

•

2 min read

Maximizing LTV with Annual Plans: Pricing, Tactics & Strategies

Dan Layfield
Dan Layfield

Product Management

+1

Metrics Reviews 101: The Secret Sauce of Great Products

Jan 31, 2024

•

9 min read

Metrics Reviews 101: The Secret Sauce of Great Products

Dan Layfield
Dan Layfield

Lessons

+1

Great vs Terrible Uses for A/B Testing

Jan 26, 2024

•

8 min read

Great vs Terrible Uses for A/B Testing

Dan Layfield
Dan Layfield

Lessons

+1

Making Money in Subscription Businesses - Part 1 - Lessons from $10M ARR to $50M ARR

Jan 23, 2024

•

10 min read

Making Money in Subscription Businesses - Part 1 - Lessons from $10M ARR to $50M ARR

Dan Layfield
Dan Layfield

Churn

+1

The Basics of Fighting Churn

Jan 18, 2024

•

8 min read

The Basics of Fighting Churn

Dan Layfield
Dan Layfield

Tactics

+2

Subscription Metrics 101: How to Set Up a Basic Metrics Hierarchy

Jan 10, 2024

•

12 min read

Subscription Metrics 101: How to Set Up a Basic Metrics Hierarchy

Dan Layfield
Dan Layfield

Checkout Pages

Quality, Quality, Quality

Jan 9, 2024

•

6 min read

Quality, Quality, Quality

Dan Layfield
Dan Layfield
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