This video covers just about everything that I know about selling annual plans and why they are so important, especially for shorter lifecycle products.
This was a free webinar that I gave leading up to my maven course that launches on 2/13.
We specifically cover:
The exact reasons they are so important - from extending the "natural" usage length to payment processing
How to find the right price level for you - there isn't an exact formula but there are 3 things to take into account
How to run a pricing test - Changes like this should be a/b tested and I show you how
The logistics of announcing a price raise - How and where to announce it and some bonus tactics.
Below is the video and here is a link to the Miro board that was presented.
Huge thanks to everyone that attended and we got some great questions and it was a lot of fun to do.
