Maximizing LTV with Annual Plans: Pricing, Tactics & Strategies

This video covers just about everything that I know about selling annual plans and why they are so important, especially for shorter lifecycle products.

This was a free webinar that I gave leading up to my maven course that launches on 2/13.

We specifically cover:

  1. The exact reasons they are so important - from extending the "natural" usage length to payment processing
  2. How to find the right price level for you - there isn't an exact formula but there are 3 things to take into account
  3. How to run a pricing test - Changes like this should be a/b tested and I show you how
  4. The logistics of announcing a price raise - How and where to announce it and some bonus tactics.

Below is the video and here is a ​link to the Miro board​ that was presented.

Huge thanks to everyone that attended and we got some great questions and it was a lot of fun to do.

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