Most subscription businesses leave 30-50% of their revenue on the table. The fix isn't more traffic.
I ran growth at Codecademy from $10M to $50M ARR. Every week, I break down the monetization strategies that actually move the needle for subscription businesses. Pricing, conversion, retention, LTV. No fluff. Just what works.
Read by very, very intelligent people from:
$10M → $50M ARR
Scaled Codecademy's revenue
80% MRR increase
For Codédex in 2 months
49+ issues
Weekly newsletter
“Dan is an absolute beast. We've seen a ~80% increase in Monthly Revenue in the two months since Dan started leading the growth here at Codédex. 100/10 recommend.”
Sonny Li
Founder & CEO, Codédex
“From the first conversation Dan brought real value with structure, clear roadmaps, and the rare ability to shift seamlessly from high-level strategy to technical detail.”
Esh Agarwal
Director of Insights & Analytics, Busuu
What you'll get every week
Deep Dives
1,500–3,000 word breakdowns of subscription strategies with real numbers and frameworks you can steal.
Tactical Tips
One specific move you can implement this week. 500 words, no filler.
Teardowns
Real company subscription strategies dissected — what's working, what's not, and why.
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