The insider subscription playbook for founders who want to grow revenue — not just traffic
Every week, I break down the pricing, conversion, retention, and expansion strategies that actually move the needle for subscription businesses. Tactics I used to grow Codecademy from $10M to $50M ARR — now in your inbox every Thursday.
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One email every Thursday. Three formats.
Deep Dives
Full breakdowns of subscription strategies with real numbers and frameworks you can steal. The kind of analysis that usually costs $500/hr.
Tactical Tips
One specific move you can implement this week to improve pricing, retention, or conversion. 500 words, no filler.
Teardowns
Real company subscription strategies dissected — what's working, what's not, and why. Named companies, real numbers, honest analysis.
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