We Help Subscription Products Make More Money

Mission: Turn your great product into a great business

Trusted By:

Customer Testimonials

"Dan is an absolute beast. We’ve seen a ~80% increase in Monthly Revenue in the two months since Dan started leading the growth here at Codédex. 100/10 recommend."

Sonny Li

Founder & CEO, Codedex

"After months of experimenting on our own with different funnel optimizations yielding mediocre results, we met Dan who came in like a pro and suggested a few key adjustments to how we thought about customer acquisition...and he bent the curve for us quickly."

Steven Puri

Founder & CEO, Sukha Company

From the first conversation Dan brought real value with structure, clear roadmaps, and the rare ability to shift seamlessly from high-level strategy to technical detail. We’re accelerating our renewal efforts and focusing the team on the right levers.

Esh Agarwal

Director of Insights & Analytics - Bussu/Chegg

Codédex Case Study: Subscription Revenue Foundations

Setting up foundations helps to drive 68% increase in MRR, 12% drop in churn, +48% increase in conversion and more...

To Grow a Subscription Product, You
Must Nail the Following Pillars:

1. Paywall Strategy

How should you divide your service offerings into tiers and do your customers understand them?

Free Products

Should you have a free product?

Paid Products

How should your paid products be divided?

2. Pricing & Packaging

Are you using the right pricing model for your business and stage of growth?

Are you optimizing for longer term plans? Should you be?

Do your best users end up paying you the most?

LTV Extensions

Are you seeing account expansion?

Upgrades

Do your best users end up paying you the most?

3. Self Service Revenue

How well does the product sell itself and where are you leaving money on the table?

Checkout Pages

Is your checkout page following best practices?

Conversion Tactics

How do you motivate users to purchase?

4. LTV Extensions

How can you capture more user Life Time Value and faster?

Plan Mix

What is the ratio of short to long term plans?

Annual Plans

How can you push more users into long term plans?

5. Payment Processing

Are you following best practices to collect all the cash you’re owed?

Payment Success Rate

What % of your payments are failing and why?

Revenue Recapture

Do you have best practices set up to win back lost revenue?

Get in Touch

About Dan Layfield

Dan has help drive 100M+ of business growth across his years as a product manager. He specializes in growth & product management, focusing on self service revenue.

He ran the growth team at Codecademy and scaled ARR from $10M to $55M, which was acquired for $525M in 2022.

After that he was a product manager at Uber Eats, running the Home feed ranking.

Now he advises and consults with start ups who are looking to increase subscription revenue.

Frequently Asked Questions

1. What types of companies do you work with?

I work with companies that are setting up or optimizing their self service revenue.

They tend to be either consumer businesses or self service/product led growth B2B companies.

My clients tend to fall into two major buckets:

1. Young start ups who are building the basics of a self service revenue engine.

2. More mature subscription or recurring revenue products that are looking to make more money

2. What are the basic requirements to work with you?

I work with companies that are setting up or optimizing their self service revenue.

They tend to be either consumer businesses or self service/product led growth B2B companies.

My clients tend to fall into two major buckets:

1. Young start ups who are building the basics of a self service revenue engine.

2. More mature subscription or recurring revenue products that are looking to make more money

3. How Long are engagements?

They average 6-12 months.

Each clients’s needs vary slightly, so we structure the engagement based on how each company works and their shipping cadence.

We Help Subscription Products Make More Money

Trusted By:

Customer Testimonials

Codédex Case Study: Subscription Revenue Foundations

To Grow a Subscription Product, You
Must Nail the Following Pillars:

1. Paywall Strategy

2. Pricing & Packaging

3. Self Service Revenue

4. LTV Extensions

5. Payment Processing

Get in Touch

Frequently Asked Questions

1. What types of companies do you work with?

2. What are the basic requirements to work with you?

3. How Long are engagements?

They average 6-12 months.

Each clients’s needs vary slightly, so we structure the engagement based on how each company works and their shipping cadence.

4. Where can you help our team?

I focus on all the core drivers of increasing your MRR. Conversion, activation, retention, LTV, pricing, etc.

5. Where can you not help our team?

My background is not in demand generation, sales or brand marketing .

These aren't my core skill sets, so I don't know if there is a service. .

SUBSCRIPTION INDEX

We Help Subscription Products Make More Money

Trusted By:

Customer Testimonials

Codédex Case Study: Subscription Revenue Foundations

To Grow a Subscription Product, You Must Nail the Following Pillars:

1. Paywall Strategy

2. Pricing & Packaging

3. Self Service Revenue

4. LTV Extensions

5. Payment Processing

Get in Touch

Frequently Asked Questions

1. What types of companies do you work with?

2. What are the basic requirements to work with you?

3. How Long are engagements?

They average 6-12 months. Each clients’s needs vary slightly, so we structure the engagement based on how each company works and their shipping cadence.

4. Where can you help our team?

I focus on all the core drivers of increasing your MRR. Conversion, activation, retention, LTV, pricing, etc.

5. Where can you not help our team?

My background is not in demand generation, sales or brand marketing .These aren't my core skill sets, so I don't know if there is a service. .

SUBSCRIPTION INDEX

To Grow a Subscription Product, You
Must Nail the Following Pillars:

They average 6-12 months.

Each clients’s needs vary slightly, so we structure the engagement based on how each company works and their shipping cadence.

My background is not in demand generation, sales or brand marketing .

These aren't my core skill sets, so I don't know if there is a service. .