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Subscription Guides
In-depth guides on the metrics, strategies, and tactics that drive subscription revenue. No fluff — just what works.
Churn Rate: What It Really Costs You (And How to Fix It)
Your churn rate is costing you more than you think. Learn the formulas, benchmarks, and specific fixes that recover revenue — from someone who grew Codecademy from $10M to $50M ARR.
15 min read
Customer Lifetime Value: The Number That Should Be Running Your Business
Customer lifetime value (LTV) tells you what a subscriber is actually worth. Here's how to calculate it, what benchmarks to target, and the specific levers that increase it.
14 min read
Customer Retention Strategies That Actually Increase Revenue
Most retention advice is vague ("provide great service!"). This guide covers the specific strategies that reduce churn and increase revenue — with the tactics, benchmarks, and implementation details that actually move the numbers.
15 min read
Dunning Emails That Actually Recover Revenue
Involuntary churn from failed payments accounts for 20-40% of all churn — and it's the easiest to fix. Here's the exact dunning email sequence, timing, and infrastructure to recover 50-70% of failed payments.
15 min read
Net Revenue Retention: The Metric That Proves You Can Grow Without More Traffic
Net revenue retention (NRR) measures whether your existing subscribers are becoming more valuable over time. Here's how to calculate it, what good looks like, and how to improve it.
14 min read
Recurring Revenue: How to Grow It Without Growing Your Traffic
Most subscription businesses try to grow recurring revenue by acquiring more customers. There's a better way: make more from the subscribers you already have. Here's how.
11 min read
The Subscription Model Guide: From Setup to Monetization
Most subscription model guides stop at "pick a pricing model." This one covers the part that actually matters: making your subscription business profitable. Models, pricing, packaging, retention, and growth.
11 min read
Upselling in Subscription Businesses: The Revenue You're Leaving on the Table
Most subscription businesses generate less than 10% of revenue from expansion. The best generate 30%+. Here's how to build upselling and cross-selling into your product — with the triggers, timing, and tactics that actually convert.
12 min read
Usage-Based Pricing: The Model That's Changing Subscriptions
61% of SaaS companies now use some form of usage-based pricing — up from 49% last year. Here's how to implement it, what metric to charge on, and when to go pure usage vs. hybrid.
16 min read
Value-Based Pricing for Subscription Businesses: A Practitioner's Guide
Most subscription businesses set pricing once and never touch it again. Here's how to price based on what customers actually value — with the research methods, frameworks, and implementation steps to do it right.
14 min read
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