Case Studies
Real strategies, real numbers. Deep dives into what's working for subscription businesses.

Revenue Foundations
Codédex
Turned a fast-growing free coding platform into a revenue-ready subscription business.
+68% MRR-24% Churn+48% Conversion

Donation Optimization
freeCodeCamp
Increased monthly donation revenue 60.5% while protecting a free learning experience.
+60.5% Revenue+59.5% New Donors+18.7% Avg Donation

Churn & Retention
Anymail Finder
Cut churn 18%, increased LTV 33%, and lifted trial conversion 28.5% in 7 months.
-18% Churn+33% LTV+28.5% Trial Conv.
Coming Soon
Codecademy
Coming soon.