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Case Studies

Real strategies, real numbers. Deep dives into what's working for subscription businesses.

Codédex
Revenue Foundations

Codédex

Turned a fast-growing free coding platform into a revenue-ready subscription business.

+68% MRR-24% Churn+48% Conversion
freeCodeCamp
Donation Optimization

freeCodeCamp

Increased monthly donation revenue 60.5% while protecting a free learning experience.

+60.5% Revenue+59.5% New Donors+18.7% Avg Donation
Anymail Finder
Churn & Retention

Anymail Finder

Cut churn 18%, increased LTV 33%, and lifted trial conversion 28.5% in 7 months.

-18% Churn+33% LTV+28.5% Trial Conv.
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Codecademy

Coming soon.

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Weekly strategies for subscription businesses. Real companies, real numbers, tactics you can steal. From the operator who grew Codecademy from $10M to $50M ARR.