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Case Studies

Real strategies, real numbers. Deep dives into what's working for subscription businesses.

Codédex
Revenue Foundations

Codédex

Turned a fast-growing free coding platform into a revenue-ready subscription business.

+68% MRR-24% Churn+48% Conversion
freeCodeCamp
Donation Optimization

freeCodeCamp

Increased monthly donation revenue 60.5% while protecting a free learning experience.

+60.5% Revenue+59.5% New Donors+18.7% Avg Donation
LetsDefend
Trial Conversion & Churn Optimization

LetsDefend

Cut churn 50.2% and lifted trial conversion 45% for a hands-on cybersecurity SaaS — on the way to an acquisition by Hack The Box.

-50.2% Churn+45.8% Trial Conversion+32% LTV
Codecademy
Subscription Monetization Foundations

Codecademy

I joined when we were 20 people and left when ARR had grown 5x — $10M to $50M — on the way to a $525M acquisition. The team grew. Traffic didn't.

5x ARR$525M ExitSame Traffic
Anymail Finder
Churn & Retention

Anymail Finder

Cut churn 18% and lifted trial conversion 28.5% for a transactional B2B SaaS by fixing bottom-of-funnel before chasing more traffic.

-18% Churn+33% LTV+28.5% Trial Conversion

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