Your Subscription Business Is Leaking Money.Find Out Where in 10 Minutes.
This free self-assessment covers the 7 most common areas where subscription businesses lose revenue — pricing, packaging, conversion, churn, and expansion. Answer 35 questions, get an instant scorecard with specific fixes.
We'll also subscribe you to the Subscription Index newsletter — one issue a week, unsubscribe anytime.
7 Revenue Leak Categories
The audit checks 35 specific leaks across every layer of your subscription revenue engine.
Pricing
Is your pricing actually optimized, or just... set?
5 items checked
Packaging
Are your tiers and plans designed to convert — or just to exist?
5 items checked
Pricing Page
Your highest-leverage page. Is it actually working?
5 items checked
Free-to-Paid
Are free users converting, or just... staying free?
5 items checked
Involuntary Churn
Failed payments are silently killing your growth. Are you fighting back?
5 items checked
Voluntary Churn
When people leave on purpose — do you know why and fight to keep them?
5 items checked
Expansion Revenue
Are existing customers worth more over time, or exactly the same forever?
5 items checked
35
Total revenue leaks checked
Takes about 10 minutes
Built by Dan Layfield
I ran growth at Codecademy for five years — from $10M ARR to $55M ARR. Codecademy was acquired for $525M in 2022.
The growth didn't come from a new feature or a marketing campaign. It came from systematically finding and fixing the leaks — pricing experiments, packaging changes, checkout optimization, churn reduction, expansion revenue. The boring stuff that moves the needle.
This audit covers the exact same areas I look at in the first week of every consulting engagement. It's the same framework, for free.
Ready to Find Your Revenue Leaks?
10 minutes. 35 questions. Instant results with specific recommendations.
Frequently Asked Questions
How long does the audit take?
About 10 minutes. It's 35 yes/no questions across 7 categories. You'll get instant results at the end with a score and specific recommendations.
Is this actually useful, or just a lead gen form?
Both, honestly. Yes, we'll subscribe you to the newsletter. But the audit itself is the same framework I use in the first week of consulting engagements — the same 7 categories, the same questions. You'll walk away knowing exactly where your biggest revenue leaks are.
What kind of subscription business is this for?
Any recurring revenue business — SaaS, subscriptions, memberships, premium content. If you charge people on a recurring basis, this audit will find your leaks. It's especially useful for self-serve and product-led businesses.
Will you share my results with anyone?
No. Your results are generated client-side in your browser. We don't store your individual answers or scores. The only data we collect is your email address for the newsletter.
What do I do after the audit?
You'll get a prioritized list of your biggest revenue leaks with specific tips for each one. Start with the category that has the most leaks. If you want hands-on help implementing the fixes, you can book a strategy call.