Monetization For Subscription Businesses Doing $2M–$10M ARR
Without More Ad Spend Or Headcount
Subscription Index helps post-PMF subscription companies increase LTV, reduce churn, and unlock new ARR from the customers they already have in 90–180 days.
Trusted by B2B and B2C subscription companies backed by leading venture and growth investors.
Who This Is For (And Not For)
This is for you if:
- ✓You're doing $2M–$10M ARR with a subscription product.
- ✓You already have a repeatable acquisition channel (paid, product-led, or sales).
- ✓You haven't fully systematized pricing, packaging, upgrades, and lifecycle monetization.
- ✓You suspect there is "money left in the product," but your team is at capacity.
This is not for you if:
- ✗You're still searching for product-market fit.
- ✗You don't have any engineering or ops bandwidth in the next 3–6 months.
- ✗You want generic "growth hacking" instead of monetization systems.
The Cost Of “Good Enough” Monetization
Most subscription companies over-invest in acquisition and under-invest in monetization.
The result:
- Flat or slowing net new ARR despite solid top-of-funnel.
- Pricing and packaging that reflect history, not strategy.
- Churn that everyone complains about, but no one truly owns.
- “We'll revisit pricing next quarter” playing on repeat.
Quick math:
If you're at $5M ARR, a conservative +15% ARPU and −2 points of monthly churn can be worth seven figures in incremental profit over the next 3 years.
You're already doing the hard part: acquiring customers. The question is whether you're monetizing them like a top-decile operator.
What Subscription Index Delivers
We install a monetization system that:
- →Increases average revenue per account through smarter pricing, packaging, and expansion paths.
- →Reduces voluntary and involuntary churn through onboarding, billing, and save flows.
- →Creates clear, data-driven upgrade and cross-sell paths that work without you.
- →Fits your real constraints: engineering bandwidth, brand positioning, and risk tolerance.
The goal is simple: make your existing subscribers worth dramatically more, permanently.
How It Works
Monetization Audit
Weeks 1–3
Deep dive across pricing & packaging, trials, paywalls, onboarding, in-product prompts, billing, collections, dunning, cancellation flows, and win-back.
Output: A findings deck with where money is leaking and which levers matter most.
Monetization Blueprint
Weeks 4–8
Prioritized roadmap of experiments and changes (quick wins vs strategic moves). Modeled impact (ARPU, churn, payback) and effort for each initiative. Clear ownership across product, growth, finance, and eng.
Output: A 90–180 day plan your team actually believes in.
Implementation Advisory
Weeks 9–24
Weekly working sessions with your core team. Async feedback on specs, copy, and experiment design. Ongoing reprioritization as results come in.
Output: Shipped changes and a monetization system that keeps working after we're gone.
Proof & Outcomes
B2B SaaS, ~$4M ARR
+22% ARPA in 5 months without adding new features.
B2C subscription app, ~$7M ARR
−3.1 pts churn and +11% LTV in 6 months.
“We'd been talking about pricing and monetization for a year. Subscription Index gave us a concrete plan and held us to shipping it. The ROI was obvious within a quarter.”
What You Get
When you work with Subscription Index, you get:
- •Monetization Audit & Findings Deck
- •90–180 Day Monetization Blueprint with projected impact
- •Implementation Advisory (weekly calls + async review) for up to 6 months
- •Access to tested playbooks for pricing tests, upgrade prompts, churn saves, and billing flows
- •No junior analysts. You work directly with me.
Economics & Risk
Typical engagement structure:
- Fixed advisory fee relative to your size and scope.
- Focus on initiatives with clear, modelled ROI so finance is on board.
We only take on a small number of clients at a time, so if it's not a clear fit, I'll tell you quickly and point you elsewhere.
Why Subscription Index
You can hire generic “growth advisors” or agencies. Most are experts in acquisition. Few have gone deep on monetization mechanics for subscription businesses.
I spend my time:
- Inside live products, not just decks.
- Working with teams that already have acquisition dialed in and want more profit per user, not just more users.
This is the boring work that quietly adds millions over time. That's the work I like.
If You're Doing $2M–$10M ARR And Know Monetization Is Underdeveloped, Let's Talk
Fill out the short form. If there's a clear path to meaningful LTV, ARPU, or churn improvement, we'll schedule a Monetization Audit call to dig in. If not, I'll tell you that too.