Price Power Podcast
The Payment Settings Most Founders Get Wrong
Mar 2026·YouTube
About This Episode
Joined the Botsi team to break down why churn is the silent ceiling on subscription growth and how to diagnose which type is killing your business. Walked through my four horsemen framework — payment failures, activation issues, pricing and plan mix, and voluntary cancellation — plus the bottom-up optimization approach I use with every company, starting with Stripe settings that take 10 minutes to fix.
Watch on YouTube →Topics Covered
- •Why churn is the growth ceiling most founders ignore
- •The four horsemen of churn: payment, activation, pricing, cancellation
- •Bottom-up optimization: start with the easiest wins
- •Stripe payment recovery settings most companies miss
- •How pricing and plan mix affects retention duration
- •Path from JP Morgan to Codecademy to Subscription Index
Want me on your show?
I love talking about subscription business strategy. Get in touch if you'd like to have me as a guest.
hello@subscriptionindex.com