TLDR: The B2B SaaS Growth Podcast
2.5x Higher LTV by Pricing Annual Plans on Retention
Mar 2026·Apple Podcasts
About This Episode
A deep dive into how Codecademy scaled from $10M to $50M ARR with a pricing unlock most companies miss. Instead of guessing annual plan discounts, we discuss pricing them based on actual monthly retention data — a strategy that took LTV from $40 to $90.
Listen on Apple Podcasts →Topics Covered
- •Pricing annual plans based on monthly retention data
- •How Codecademy scaled from $10M to $50M ARR
- •Why most SaaS pricing is guesswork
- •Increasing LTV through smarter plan structure
- •A/B testing pricing every 6 months
- •Freemium conversion factors and failure points
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