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Subscription Guides
In-depth guides on the metrics, strategies, and tactics that drive subscription revenue. No fluff — just what works.
Churn Rate: What It Really Costs You (And How to Fix It)
Your churn rate is costing you more than you think. Learn the formulas, benchmarks, and specific fixes that actually recover lost revenue.
15 min read
Customer Lifetime Value: The Number That Should Be Running Your Business
Customer lifetime value (LTV) tells you what a subscriber is actually worth. Learn how to calculate it, benchmark it, and increase it.
14 min read
Customer Retention Strategies That Actually Increase Revenue
Skip the vague retention advice. This guide covers the specific strategies, tactics, and benchmarks that actually reduce churn and increase revenue.
15 min read
Dunning Emails That Actually Recover Revenue
Failed payments cause 20-40% of all churn — and it's the easiest to fix. Get the exact dunning email sequence and timing to recover lost revenue.
16 min read
Net Revenue Retention: The Metric That Proves You Can Grow Without More Traffic
Net revenue retention (NRR) shows if your existing subscribers are becoming more valuable. Learn how to calculate, benchmark, and improve it.
14 min read
Recurring Revenue: How to Grow It Without Growing Your Traffic
Stop trying to grow recurring revenue by acquiring more customers. Learn how to make more from the subscribers you already have.
12 min read
The Subscription Model Guide: From Setup to Monetization
Go beyond "pick a pricing model." This guide covers what actually matters: making your subscription business profitable through pricing, packaging, and retention.
12 min read
Upselling in Subscription Businesses: The Revenue You're Leaving on the Table
The best subscription businesses generate 30%+ of revenue from upselling. Learn the triggers, timing, and tactics that actually convert.
13 min read
Usage-Based Pricing: The Model That's Changing Subscriptions
61% of SaaS companies now use usage-based pricing. Learn how to implement it, what metric to charge on, and when to go hybrid.
16 min read
Value-Based Pricing for Subscription Businesses: A Practitioner's Guide
Most subscription businesses set pricing once and forget it. Learn how to price based on what customers actually value — with frameworks and steps to do it right.
14 min read
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